Best Of

So I may or may not have peeked at the transcript from Drift’s June 9th, Virtual Showcase 👀 

Here’s what I saw 🤯

“Find a true passion and love for things that you're doing that keep pulling you through times where you're not performing.”

The whole conversation was filled with life lessons in goal-setting, failure, and pursuing your dreams. It’s definitely something you don’t want to miss.

Oh, I almost forgot to mention who was chatting...

Danica Patrick, the world-record holder for most top-10 finishes of any female in the NASCAR Cup Series in 2015, and seven-time top-10 finisher.

AND 

Maggie Crowley, 2006 Winter Olympic Speed Skater and Product Manager here at Drift.

Reserve your free ticket now to see the full interview.

See you there 🚀

- Ashlyn

1. Hello there - I'm the Director of Product Marketing at Riskonnect
2. Way too many podcasts to list, currently reading a book about FDR
3. Coffee...extra large, hot and lots of caffeine

Love this!

1. I'm Sunil from the Silicon Valley of India, Bengaluru. I manage Growth at Whatfix - a Digital Adoption Platform. Apart from this, I'm hosting India's #1 SaaS Podcast.
2. Currently reading - What you do is who you are by Ben Horowitz. Podcasts - a16z, Sales Hacker, 20 min VC.
3. Iced Americano! ❤️

Hey fellow Drifters, grateful to be here! 🙏

1. Founder / CEO | Convo365.com
2. Little Red Book of Selling by Jeffrey Gitomer... super cool book all about value-first / value-always!
3. A little almond milk!

Hi! Thanks for organizing this talk, really look forward to learning from you. Few questions:

1. What playbooks do you use for content distribution and are they the same for ebooks vs events?
2. Measuring content success - always on top of everyone's mind :) traffic is easy, but how do you show the influence on the pipeline?
3. I love your emails with content roundups, plain text, multiple links, not traditional approach with 1 CTA and templated emails. Seems that in email content distribution you treat customers and prospects equally, how do you avoid over-communicating with your customers? Would you be open to sharing your knowledge on the paths to this way of content distribution?

Thank you!

Hi! Excited for this. Here's what I'm hoping to get some advice on. I've only ever been a "content team of one" in my career so far, but next week I'll have another content marketer joining me (yay!). We'll be acting as peers (i.e., I'm not his manager). I'm wondering:

• What processes or editorial workflows do you have in place to maintain content quality? What would you recommend for a team of two content marketers as far as reviewing and editing work?
• Do you ALL create across every content type (books, blogs, video, newsletter) and channel (social, email), or do you divvy those up? How do you divide ownership?
• Does one person "own" content reporting?
• How do you set individual and team goals related to content? What do those look like?

Hi guys!

I can't wait for this session. Two questions I have that I want to know your opinions on:

1) I'm the Head of Digital Marketing for a Sales Business school. However, it's just me and we're putting together a content strategy to start engaging our target audience better. What's the quickest way to increase output whilst not sacrificing focus on other areas that need to be attended to? FYI, I'm a one man band at the moment.

2) What is you guys' opinion on creating content around past customers, who may not be customers anymore? They're super relevant for now and are great stories for what the business has done for its customers. But the individuals that we dealt with are no longer at the company. What would be your approach to this?

Thanks in advance!

Eddie