Best Of

Love this question & thread! We've been crafting COVID-19 bot openers for our clients and we're finding success/high engagement rates with some of the lighter, hyper-contextual openers such as...

"I see we're both at home...you missing your stand-up desk too?"

"As I write you, my Pomeranian is chewing my pant leg...you missing some semblance of an office too?".

"I see we're both at home...", and all of these followed by a value prop statement or question.

And on our site, we're using "Corona got you working from home, huh"? You can check it out here 👉️ https://www.ultracool.io/

Context is king in these trying times! Love all the other examples too - think they all have context in common. If anyone wants to brainstorm bot openers/messaging, let me know🤗

@Bill King™ @Gail Axelrod

Hi everybody,

I am Sharad. I manage marketing and demand generation for Amber by inFeedo - an employee experience bot. Amber engages with 300,000+ employees worldwide.

I love Chai(tea with milk in it). I am reading Third Door, Deep Work, and When Breath Becomes Air, again.

I once accidentally misspelled the word "accidentally" in an ad copy and was so scared to own up my mistake that I blamed it on some power outside my purview.🤣

I am here to learn about marketing and other cool stuff you guys are upto.

We are helping people create their corona openers and also doing some deeper strategy. Feel free to jump on. Here is the zoom link zoom.us/j/8454303651. Doing one on one help if people would like some

@[email protected] thanks for reaching out! Tate totally nailed it. @Matilda Miglio also just published an article on demand gen tactics during this difficult time: https://www.drift.com/blog/digital-marketing-strategy/

Here's a few of the ideas she sourced for virtual events:

• Create and open Slack communities pre-, during and post-event. Slack communities have made me a better marketer. There are so many awesome ones out there too. Why not create ones around your event?
• Organize or encourage launch parties. Google I/O, which is an in-person conference for developers (though, like other recent events got moved online this year), did something pretty clever to get more engagement from those streaming their conference from around the world: they organized launch parties. This is a great way to add a level of networking to your event. Plus, you can ship these parties swag so they feel even more connected.
• Add games, trivia and Q&As to presentations. One way to keep people engaged during your event is to add elements that require some type of back and forth. There are some really cool programs out there like Kahoot where you create live trivia games to bolster audience participation.
• To get people moving, bring in some hobby-based live elements. Yoga classes, skill development, etc. There are a ton of cool and interesting ways to get people off the couch and moving during events like these. Think of these like coffee breaks you would have during your own in-person conferences. Plus, you can bring on speakers and experts in areas that a lot of people otherwise wouldn’t see. Give people new hobbies to rave about!

That last one is my personal favorite for bringing something new and interesting to a virtual event. It also adds that level of togetherness you mentioned.

As so many events are now going digital, what tools do you recommend or use for virtual events? I know Drift does a great job of this with your webinars and the upcoming Rev Summit. What tools or resources do you recommend for virtual events to still bring a sense of community and togetherness?

SO cute PHIL

here are the pups I get to hang with every day: Smooch, Gracie, and Riley

1. Marketing Technology Consultant at Youwe UK
2. Currently I'm only reading the Conversational Marketing book! Otherwise, I really enjoyed the latest season of Power which was aired on Netflix.
3. Coffee AM / Tea PM with 2 sweeteners and milky :)

Hi there!

1. I'm the Senior Marketing Content Writer at ConnectLeader.
2. Currently reading "Little Voices" by Vanessa Lillie, and it's one heck of a psychological thriller set in Providence, RI.
3. For this answer, see the gif.