Best Of

Hi! Thanks for organizing this talk, really look forward to learning from you. Few questions:

1. What playbooks do you use for content distribution and are they the same for ebooks vs events?
2. Measuring content success - always on top of everyone's mind :) traffic is easy, but how do you show the influence on the pipeline?
3. I love your emails with content roundups, plain text, multiple links, not traditional approach with 1 CTA and templated emails. Seems that in email content distribution you treat customers and prospects equally, how do you avoid over-communicating with your customers? Would you be open to sharing your knowledge on the paths to this way of content distribution?

Thank you!

Hi! Excited for this. Here's what I'm hoping to get some advice on. I've only ever been a "content team of one" in my career so far, but next week I'll have another content marketer joining me (yay!). We'll be acting as peers (i.e., I'm not his manager). I'm wondering:

• What processes or editorial workflows do you have in place to maintain content quality? What would you recommend for a team of two content marketers as far as reviewing and editing work?
• Do you ALL create across every content type (books, blogs, video, newsletter) and channel (social, email), or do you divvy those up? How do you divide ownership?
• Does one person "own" content reporting?
• How do you set individual and team goals related to content? What do those look like?

Hi guys!

I can't wait for this session. Two questions I have that I want to know your opinions on:

1) I'm the Head of Digital Marketing for a Sales Business school. However, it's just me and we're putting together a content strategy to start engaging our target audience better. What's the quickest way to increase output whilst not sacrificing focus on other areas that need to be attended to? FYI, I'm a one man band at the moment.

2) What is you guys' opinion on creating content around past customers, who may not be customers anymore? They're super relevant for now and are great stories for what the business has done for its customers. But the individuals that we dealt with are no longer at the company. What would be your approach to this?

Thanks in advance!

Eddie

Hey everyone! We're all really excited over here.

👩🏻‍🦰 I'm Sarah! I work on a lot of our eBooks/reports and event/webinar decks at Drift (along with some blogging here and there). Can't wait to chat with all of you.

Me anxiously craving more human interaction this month 👇

What’s behind the Drift content machine? On May 28th, we’re telling all! Together Gail, Molly, and Sarah have produced more than 1,000 pieces of content in the last year (😱) – that’s blogs, books, podcasts, newsletter, webinars and everything in between.

During office hours you’ll be able ask them your burning content questions. Add office hours to your calendar here.

Get the conversation going by asking any questions in advance here 👇

Depends on how good you are at building chatbots and and conversational content. I just built one for a client today. They are crushing it and it is a PDF. They have a site as well, but we are pushing all traffic to the conversational content bot and conversational video.

If you are going to have anyone go to your site. You'll want to also make sure that your brand is consistent with your bot. Here is a link to a video that explains building branding into your bot. It's on the most recent Drift blog you can find here. Check out #6..."you bot doesn't reflect your brand". https://www.drift.com/blog/why-people-leave-chat/

Let me know if that helps!

The customer experience is what so many companies focus on. I find one that is just as important is the prospect experience...hence why I love Drift...for both!

One thing that often gets missed when folks build out Drift is creating different bots for different segments. When this doesn't happen it creates an awkward customer experience and prospects

For example:

You can target different bots based on whether someone is a customer or not... yet often the Drift instances that are not segmented will try to push a current customer into booking a demo

It's also an awkward prospect experience when you go to a site and one of the options in the bot is... I am a customer

Segmenting is very powerful.

My main strategy in 2020 is to create more contextual experiences using Drift, Drift video, and conversational content. My goal is to really create a cohesive and highly contextual experience for every prospect and customer. This includes being contextual based on the site they came from, the ad, or platform.

I would suggest interviewing the best customer experience person that I have ever seen. His name is Buddy Bombard...he created the most luxurious experiences in the world. Customer service and customer experience is all he focused on...he happened to have the wealthiest of the wealthiest tour with him. It was most possibly the best luxury tour operation ever created. Did this in the 80's and 90's. His thoughts hold so much truth.

Hey Reina!

We too, are going virtual. Drift is actually hosting RevGrowth Virtual Summit on April 16-17 (you should join us!). We're using ON24 for the event, but I know there's some other great tools/platforms out there too like Bizzabo and Wistia which might be checking into. Hope it helps!

Meghan