Best Of

We just recorded a podcast on this exact topic, check it out here: https://lnkd.in/ejqK3SU

A few thoughts:

• Putting the customer at the center of everything you do means the customer has a seat at the go-to-market table. A Customer Experience program (as part of your Marketing organization) fuels this, as it allows you to strategically deliver your brand promise across the entire customer journey.
• We've been learning from companies who do this quite well (role models for Drift include Gainsight, Slack, Marketo, + athena health to name a few)
• How do you do execute? 1. Establish a centralized business engine for collecting, listening, analyzing, acting, and communicating when it comes to customer feedback (this is your Voice of the Customer program) 2. Focus on content, campaigns and programs to fuel growth by helping customers connect with other customers, building your brand's word of mouth, celebrating customer successes, and ensuring there is a clear engagement strategy across the customer lifecycle (this is your Customer Marketing & Advocacy programs)

Super excited for this event... but yes, I'm guilty as a designer on the team of wanting this to see this event come into fruition 😜

It was such a team effort, and I hope everyone who joins us on April 16th and 17th enjoy it as much as the RevGrowth team did working on it!

💜💜💜💜💜💜💜💜💜

Drift community, I yearn for the platform that puts all customer marketing touch points at my fingertips. Why are marketing solutions fragmented, disconnected, and exhaustive? I was intrigued by Drift because your solution philosophy is to create the single view into the customer experience for marketers. A one-click view into touch points and an ability to enhance and improve it for potential buyers is Nirvana for me. What was the design thinking for your solution? What else makes life easier for marketers?

@[email protected] thanks for reaching out! Tate totally nailed it. @Matilda Miglio also just published an article on demand gen tactics during this difficult time: https://www.drift.com/blog/digital-marketing-strategy/

Here's a few of the ideas she sourced for virtual events:

• Create and open Slack communities pre-, during and post-event. Slack communities have made me a better marketer. There are so many awesome ones out there too. Why not create ones around your event?
• Organize or encourage launch parties. Google I/O, which is an in-person conference for developers (though, like other recent events got moved online this year), did something pretty clever to get more engagement from those streaming their conference from around the world: they organized launch parties. This is a great way to add a level of networking to your event. Plus, you can ship these parties swag so they feel even more connected.
• Add games, trivia and Q&As to presentations. One way to keep people engaged during your event is to add elements that require some type of back and forth. There are some really cool programs out there like Kahoot where you create live trivia games to bolster audience participation.
• To get people moving, bring in some hobby-based live elements. Yoga classes, skill development, etc. There are a ton of cool and interesting ways to get people off the couch and moving during events like these. Think of these like coffee breaks you would have during your own in-person conferences. Plus, you can bring on speakers and experts in areas that a lot of people otherwise wouldn’t see. Give people new hobbies to rave about!

That last one is my personal favorite for bringing something new and interesting to a virtual event. It also adds that level of togetherness you mentioned.

Good question, @[email protected]!

Leveraging bots from a registration perspective has helped us increase total registrants and generate qualified leads in the process.

We use Drift bots to register interested people and lead to new conversations. When a visitor clicks the "Register" button on our website, a Driftbot is triggered in the bottom right corner and guides the visitor through a quick registration flow. The visitor agrees to sign up, pops in their email, and then receives an email confirmation and some other content to check out in the meantime.

At the end, our CDR's are routed into the conversation by our bot to continue engaging. Typically, the CDR will thank the visitor for signing up and attempt drive a sales conversation if the timing is right. This often leads to productive sales conversations and new qualified opportunities.

Some other folks from our team will be able to speak to the tools we use from an organizational perspective, but leveraging our bots and live chat for sign-ups is one element that works really well! It's quick and easy for the registrant, and empowers our sales team to connect with potential buyers while intent is high.