How To Map User Attributes to a Contact
If you are looking to map a user attribute to a contact record from a playbook, there a few configurations within your playbook you will need to make to do so.
For example, if you are trying to map the user's first name from a question node, open the question node, navigate to the Responses tab and below the Advanced Options / Attribute Mapping, there will be a check box to 'Save all visitor responses to an attribute on their contact record.'
Once you select the check box, there will be a drop down menu where you can select the appropriate attribute that you want to map the response to (within the contact record). Select Close and Save to save this mapped user attribute and repeat as needed within your flow builder.