What is a CQL?

When logging into Drift, the first thing you may see on the dashboard is a metric titled CQL, and your first question may be what does this mean and how can I use it with my team?

This category was created to show the values that Drift brings to sales and marketing teams.

Think about the people that come on your website and the fact that your sales team is missing these leads because they fall outside the normal MQL, SQL, and PQL buckets you’re using today. The classic marketing metrics that exist today don't take into account those visitors who come to your site and immediately want to buy your product, and the ability to measure this metric is missing. 

Until now!

We define a CQL as a person who you've had a conversation with (via Drift), and they have made it clear to you that: 


  1. They are interested in buying your product or service, and 
  2. Their goals can be accomplished with your product 


This qualification can be applied manually or automatically by a Bot!

How to qualify and measure

Decide how many bolts a site visitor should be assigned, so your sales team can prioritize who to reach out to and when!

This scale shows up directly in your conversations view and can be manually adjusted before, during, and after a conversation and can be added to a user profile via a bot or a member of your sales team

Where can I find CQL statistics in Drift?.

We want to make your CQL stats front and center in the app you can be sure that the right people are talking to the right leads. 

You will see your number of CQLs in your dashboardPlaybook Reports, and in the Conversation View!. 

What do the bolts mean?

Qualifying your leads can be a really subjective process that differs based on person to person. To help you out, we put together some guidelines for you to follow so you can keep a scale on how many bolts to apply to each lead! 

Note: When syncing with your integrations, these lead process as numerical values -1, 1, 2, 3)

Have more questions regarding CQL's? Comment below, and we would be happy to help further!