How to give your bot a personality!
See your brand come alive is one of the coolest things about setting up Drift for the first time, it can be exciting to create a bot mascot that will be the face and voice of your brand on your website.
Some customers like to keep it simple and use their company name + bot as the name of their Driftbot (we did the same 🙈).
Other's like to use their surroundings, and honestly, you cannot go wrong with pets.
Other examples include
Plus a punny one too
One thing that we would suggest:
Please do not use a human face or image if you’re not going to be routing in a person. From a customer experience perspective, this could be confusing and a negative experience to have users think they’re speaking with a person when no human will actually participate in the conversation.
Will having a fun bot image increase conversions?
We ran a test on this theory, changing up our bot image to see if one design or another increases conversion rates, and the test came back inconclusive, meaning we did not see a tie to conversions and the bot image itself.
However, we always see a direct impact on copywriting and engagement rates. If your bot copy is not engaging, then people won’t want to engage with you! For some tips on how to create a more engaging bot opener, check out this blog post!
Have more questions on how to give your bot personality? Comment below and start a discussion!