Goolge Ads Conversion Tracking?

Alyssa O'Mara
edited July 2021 in Playbooks

Hi, I have a client who is using Drift pages to serve up their gated content. We are driving people to the gate via Google Ads and would like to track conversions. However, we have a lot of campaigns and don't want to set up a Google Analytics goal for each one. Is there a way for us to include a conversion pixel on a drift page, or can we use Google Tag Manager on our Drift pages and trigger conversions via URL?

Thank you!!


  • Hi @Alyssa O'Mara

    Thank you for reaching out to Drift community! I'd be happy to help.

    You can use google tag manager on your Drift pages! We have more on information on how to set this up here. We also do have a setting that allows you to trigger a conversation with a URL, however, it is for our paid plans. We have more on this here if you are interested!

    Please let me know if you have any additional questions about this.

    -Brenna, Drift Support

  • Alyssa O'Mara
    edited July 2021

    Hi Brenna, this info is only about connecting Google Analytics. There's nothing I. there about connecting Tag Manager. Is it possible to connect Tag Manager? I am trying to get this set up for a client, they are on a paid plan.