Have you gone totally formless? What's been the impact? If you haven't what's stopping you?
I help clients build out their Drift instances and optimize their playbooks everyday. When I bring up that they should get rid of all their forms and just use Drift, I often get some push back. I find they are worried for one reason or another. Often it is about capturing the right data, about an integration, or they are scared that if they ungate their content they might not get as good results.
Curious what your experiences has been with ungating content
Why you are not willing to ungate your content and what your concerns are
If you want to see a cheeky ungated piece of content that uses conversational content you can check it out here (it is a bot that talks about ungating content using Drift! Enjoy!) https://cool.drift.click/conversationalcontent