Google Analytics 4 (GA4) | Any Updates?

Is there any update on a Drift integration to send GA4 events through a native integration?

We're working to set up all of our conversion tracking before July to have YoY data when Universal Analytics shuts down in 2023. Drift email/phone capture is the only piece we're still missing.

Comments

  • Looks like there's some movement with the ability to include a GA4 tracking ID. But there's no solution to run the two (GA4 and Universal) in parallel. Although the help docs reference having multiple IDs before directly stating only one can be used.