How to create Drift CTA button

I was on this page https://www.drift.com/offers/modern-marketing-leaders-kit and i noticed the Call-to-action button are diverted into a Drift Conversation Box... and i notice there are some script involve.

<div class="cta-button margin-top__sm"> <a href="#modern-leader-kit" class="btn yellow">Download The Kit</a> </div>

Pardon me if i missed the how to in the guide, is there another way to force to href into a Drift Box without pre-naming it (let say #modern-leader-kit in advance).

Or if this page is build on a special platform that make Drift CTA button much easier to create?


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