Tips on Running Virtual Events
in Marketing
I run events here at Drift. Including Drift’s largest virtual summit to date: RevGrowth 2020.
If you had told me back in January 2020 that HYPERGROWTH was going to be postponed, and that I – along with the rest of the world – would be working out of our homes for months on end, I wouldn’t have believed you
But over the last couple months a few other extraordinary things happened:
- Our marketing team rallied around a solution
- Our community mobilized to deliver a virtual event like none other
- 8,500+ people attended RevGrowth 2020
And all of this took place in…a month and a half.
I’m so excited to share how we managed to pull it off. Check out my just-released Insider course to learn how to recreate the energy of an in-person event online.
I’d love to hear any other tips you have from virtual events or let me know if you have any questions for me👇