To celebrate the launch of the Community, Drift’s entire marketing team is here for the next hour so you can ask us anything (brands we love, marketing strategies, our favorite coffee, etc.).
Hey! Matilda here - I run Integrated Campaigns here at Drift. Does anyone have a favorite campaign they're currently running or campaign questions in general?? 😃
Hi @Melanie Bernard! For the Conversational Marketing Book we had a whole doc that outlined the different tasks that we needed to do before/during/after the event and assigned different DRIs (directly responsible individuals) to it. We started prepping for it probably 2 weeks before the launch date.
Here are some examples of things we had on the list:
PR:Connect with various publications on the launch of our first book, find speaking opportunities for DC and DG, etc.
Social: Drum up internal support/posts for launch day, with copy for everyone to share out.
Content: Blog post featuring the book launch.
Design/Dev: Create assets for a landing page promoting the book
Happy to go into more detail for any specifics you're looking for!
Hey everyone! I'm Ashlyn and I do customer marketing at Drift. 🤗 Give me all your thoughts on customer marketing and if that's something your company is doing. I want all the deets!
Hey @Allan Luu L. ! Thanks for the question! Our overall goal for the community (aside from a ton of knowledge sharing for all members 🙂) is engagement (% of Insider members that engage in the community, # of discussions held, # of comments, etc.).
Have you done anything like this? Would love to hear any thoughts you have!
We run all of our data through our ESP before we surface it to our CRM. So we have rules setup in the ESP to only create a task or alert a member of the sales team if it meets the criteria for a rep to be alerted.
Additionally, we have dashboards that the reps check on a daily basis, and one of those reports is our intent data. We use our CRM constraints on the report to only show them what they are interested in seeing.
To summarize, we add all the data into the system (because other teams can use it, just maybe differently), and only alert and surface to the sales team when relevant to them.
Does that make sense/help? Happy to connect further on this as well.
I understand what you're saying but would still love to connect via call/email/LinkedIn to understand more about the process set up at Drift. We're starting out with ABM & Intent Data and it would be great to learn from a person who's already done that.
Woah! You replied in 6 mins. Exactly why Drift is the best 😁 I'm sure you must be busy with a bunch of stuff. Thank you so much Matilda. :)
Colleen Koslosky
admin
Comments
What was your plan for the launch of your book?
Hey! Matilda here - I run Integrated Campaigns here at Drift. Does anyone have a favorite campaign they're currently running or campaign questions in general?? 😃
Hi @Melanie Bernard! For the Conversational Marketing Book we had a whole doc that outlined the different tasks that we needed to do before/during/after the event and assigned different DRIs (directly responsible individuals) to it. We started prepping for it probably 2 weeks before the launch date.
Here are some examples of things we had on the list:
PR: Connect with various publications on the launch of our first book, find speaking opportunities for DC and DG, etc.
Social: Drum up internal support/posts for launch day, with copy for everyone to share out.
Content: Blog post featuring the book launch.
Design/Dev: Create assets for a landing page promoting the book
Happy to go into more detail for any specifics you're looking for!
Hey everyone! I'm Ashlyn and I do customer marketing at Drift. 🤗 Give me all your thoughts on customer marketing and if that's something your company is doing. I want all the deets!
How would you design a marketing funnel from top down? Also, should you design a funnel for each lead type, or include only demand generating leads?
We're super hype about funnels here at Drift (s/o to Kate Adams our VP of Marketing https://www.linkedin.com/in/kateadams24/)
We took the traditional demand funnel model a few months back and made it to be about people, which is the foundation of Conversational Marketing 👇️
This is a great platform, great job Team Drift :ok_hand:!
I am curious, what are the KPI's that your team has set out to determine whether or not this platform is successful or not?
Looking forward to the respond and keep up the great work!
Hey @Allan Luu L. ! Thanks for the question! Our overall goal for the community (aside from a ton of knowledge sharing for all members 🙂) is engagement (% of Insider members that engage in the community, # of discussions held, # of comments, etc.).
Have you done anything like this? Would love to hear any thoughts you have!
Hope you're enjoying the community so far!
I'm excited to see and learn from the wealth of knowledge this community brings to the table. Thanks!
Hey Drift Team,
I'm Ajay and I do ABM at Chargebee. We love 😍 Drift⚡️ here.
I was wondering if you could shed some light on how you leverage Intent Data at Drift. Any pointers or advice on setting up the process.
We're trying to completely automate the process from Marketing's side and pass on the engaged visitors/leads to our Sales team.
Some blockers that we're facing are:
Filtering out existing customers and open deals from the intent data if we were to automate it.
Thanks in Advance. :)
Hey Ajay! I work on ABM here at Drift.
We run all of our data through our ESP before we surface it to our CRM. So we have rules setup in the ESP to only create a task or alert a member of the sales team if it meets the criteria for a rep to be alerted.
Additionally, we have dashboards that the reps check on a daily basis, and one of those reports is our intent data. We use our CRM constraints on the report to only show them what they are interested in seeing.
To summarize, we add all the data into the system (because other teams can use it, just maybe differently), and only alert and surface to the sales team when relevant to them.
Does that make sense/help? Happy to connect further on this as well.
Matilda
Hey Matilda!
I understand what you're saying but would still love to connect via call/email/LinkedIn to understand more about the process set up at Drift. We're starting out with ABM & Intent Data and it would be great to learn from a person who's already done that.
Woah! You replied in 6 mins. Exactly why Drift is the best 😁 I'm sure you must be busy with a bunch of stuff. Thank you so much Matilda. :)