As a CSM, I often get asked by customers how I can drive up engagement with the conversation widget.
I usually recommend two strategies:
- Hook testing your playbooks
- Expand playbook deployment to high intent pages (to increase overall engagement rate)
Hook testing is pretty straightforward, its a content adjustment strategy.
Expanding playbook deployments to include a “Skip the Form” playbook, a pricing page playbook, and Fastlane will drive up overall engagement. Typical homepage “engage-all” style playbooks often have a lower engagement rate (anywhere from 0.5% to 1.5%) whereas high intent playbooks can convert at 20%!
Implementing these strategies will drive your overall engagement rate up and convert more high intent traffic and leads into pipeline/revenue.
What else has anyone seen work to drive up engagement? Any new and interesting playbook styles out there that folks are testing/piloting?
I personally love what Okta/Auth0 is doing on auth0.com with a questionnaire style playbook on the homepage--talk about a value exchange!